Young consumers are ready to get glammed up for the post-COVID future. We told you that once things are safer, young consumers are likely to have a “roaring ‘20s experience rebound,” and the fashion industry is predicting that customers are going to want to get dressed up again. According to Lyst, searches have surged 137% for “sparkly bras,” 49% for “pearl and feather headbands,” and 43% for “metallics.” But while shoppers are ready to get fancy again, they don’t necessarily want to be rid of comfortable attire. Balance is important, and recent pieces from luxury brands have been aiming for “comfortable interpretation[s]” of glamour. For instance, buyers have reported a surge in elevated knitwear full of embellishments, metallics, or cutouts, while more evening wear brands are introducing knitwear and pivoting toward “more casual focused ready-to-wear. (Vogue Business)
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