Netflix and Vrbo are targeting families with “kid-approved” themed vacations. 

Netflix and Vrbo are targeting families with “kid-approved” themed vacations. The streaming giant is already an expert at reaching young consumers without ads and now they’re targeting families through themed vacations. To promote their latest Jennifer Garner-led movie Yes Day, where a family lets their kids make all the rules for 24 hours, Netflix teamed up with Vrbo to come up with ten “kid-approved” adventures for $20—including  a scenic treehouse, and a castle with an arcade decked out in amenities like electric cars, bathtubs turned into ball pits, and “a seemingly endless supply of candy.” (Adweek)