And speaking of esports: Chipotle teamed up with popular gaming influencers to celebrate the launch of their new hand-crafted quesadillas. Many food brands have been collaborating with gamers, and Chipotle is doing just that to debut a brand-new menu item. To get word out, top gamers like Myth, Rizzo, Hiko, EmadGG, Bugha, and nothing—all of whom have thousands and millions of followers—are hosting various sponsored streams throughout the week where they will be trying the quesadilla for the first time and giving away up to 30K free quesadilla codes to their viewers. According to Chipotle’s senior manager of brand marketing Scott Robinson, it was important to them to partner with “authentic fans of the brand” like NadeShot, who has been talking about the restaurant on his streams for years. (The Gamer, Brand Innovators)
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