| Walmart is hosting a new livestream shopping event on TikTok, following a successful pilot.Social shopping is the way of the future, and following a successful first test for a shoppable livestream with TikTok, Walmart is unveiling their second event, which will focus on promoting beauty products. The “Spring Shop-Along: Beauty Edition” will allow viewers to order products through the retailer’s TikTok account starting at a specific time. Maybelline, NYX Cosmetics, Bliss, The Lip Bar, Kim Kimble, and Marc Jacobs are the brands that are expected to participate—and creators will demonstrate 60-minute interactive tutorials with their favorite skincare, makeup, and hair products. Viewers will also be able to tap on a product pin to place items inside “a virtual shopping cart” for immediate purchase after. (TechCrunch, Marketing Dive) |
