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Online celebs and influencers are selling everything online—including the ability to make decisions for them. 

Mar 11 2021

Online celebs and influencers are selling everything online—including the ability to make decisions for them. According to a SignalFire report, “tens of millions” of people around the world consider themselves creators, and the creator economy represents the “fastest-growing type of small business.” New startups have made it easier for online creators to monetize every part of their life, from what they eat to who they hangout with, and even who they reply to on TikTok. LA-based startup NewNew describes itself as the “human stock market” where fans can pay to participate in polls where they can vote to control some of a creator’s day-to-day decisions, like what sweater they should wear. The platform began beta testing earlier this month, and several TikTok and YouTube stars have started making money using it. Meanwhile, PearPop has become a popular platform for fans to pay for interactions with their favorite stars on social media, and crypto platform Rally.io allows creators “to start their own digital currency in order to build independent economics with their fans.” (NYTimes)