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According to one sports expert, fewer Americans are watching sports, but football “is still by far the most popular TV programming.” 

Mar 10 2021

According to one sports expert, fewer Americans are watching sports, but football “is still by far the most popular TV programming.” But the NFL needs TV and vice versa—and they’re still going to pay “maybe twice as much in the next contract” because they’re still “losing money on streaming and making billions of dollars of profit from conventional TV.” And if they can make games available to watch on TV as well as streaming services, they’re optimistic that audiences will “stay glued to TV and get pulled into streaming services.” While leagues are hesitant to get onto online platforms like YouTube or Facebook, the “two paths do blur” and “a mix of both will rule the internet.” YPulse research shows that the number of young consumers who watch sports on live TV has been decreasing for years. (NYTimes)