Squishmallows are the new Beanie Babies for Gen Z. According to Kellytoy, the maker of the cute, round, smooshy items, they have sold 73 million Squishmallows and are expected to hit the 100-million milestone in the next several months. The toys have turned into a collector’s item “that follows in the footsteps of toys like Webkinz and Beanie Babies.” The hashtag #squishmallows has 665.9M views on TikTok, and #squishtok has 99.2 million views, while the r/Squishmallow subreddit has over 14K members, and Google Trends reported that search interest in “Squishmallows” has been climbing since August. The line—which originally consisted of eight Squishmallows—has grown to 800 sold in 40 countries, and will likely surpass 1K this year. According to Kellytoy’s co-president, while children love their toys, “it’s the Gen Z fans who have made the plush a true social-media phenomenon” especially as they seek comfort during a difficult year. (Insider)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
