| The NBA is relying on Snapchat to reach Gen Z viewers. Snapchat has seen tremendous growth in the last year, and more brands are growing their content on the app to reach young consumers. The NBA has had a deal with the platform for seven years, running a daily “NBA Highlights” show, and for its 2021 All-Star events they’re planning to capture exclusive highlights on Snapchat. According to the league, their number of daily game-day viewers for their content is up nearly 25% for the 2020-21 season and having a heavy presence on Snapchat gives them a new canvas to engage with their young fans as well as get in front of “what is typically a hard-to-reach young audience.” (CNBC) |
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