Consumers may be ready to get dressed up again. 

Consumers may be ready to get dressed up again. While many retailers and brands saw a surge in loungewear and athleisure, and other comfy attire, last year—they’re starting to see another shift. In the final week of February, seven of the top 10 selling items on Anthropologie’s site were dresses, and up until that point, they “were lucky to see just one or two dresses break into the top 10 list.” A wave of states have eased their restrictions when it comes to indoor dining and movie theater capacity leading to consumers “digging into their closets looking for something new to wear.” Brands like Kohl’s, Banana Republic, and Suit Supply are already changing their messaging to match the excitement around going out again, while others “are still hedging their bets” that comfy loungewear will continue to thrive in 2021 especially as workplaces enforce more relaxed schedules. YPulse’s fashion and style report found that 46% of 13-39-year-olds say COVID has changed the way they shop for, while 67% of 13-39-year-old females are interested in buying comfortable lounging clothes. (CNBC)