| As Cameo continues to be popular during lockdowns, they’re monetizing celebrities of all kinds. Since Cameo first came on the scene a few years ago, it has become one of the hottest platforms to connect fans with their favorite celebrities. And it’s proven to be the “undisputed winner of the pandemic economy” as it ramped up its celebrity offerings to include influencers, D-listers like the cast of Tiger King, along with some A-listers, and even animals. According to the brand’s CEO and co-founder Steven Galanis, with more famous people today than ever before, “the gap between fame and monetization is widening.” They’re also creating more tools to make it easier to cash in, launching a business-to-business offering for companies who want to do commercial work with celebrities through the platform. (Adweek) |
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