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Will Clubhouse be the next darling of youth marketing? 

Feb 18 2021

Will Clubhouse be the next darling of youth marketing? We told you Clubhouse is a social app to watch out for this year, and it’s quickly gained traction in just a few months. While it’s become the talk of the tech world thanks to Elon Musk and Mark Zuckerberg, that buzz “extended into the ad world” as Burger King and Popeyes parent company Restaurant Brands International (RBI) hosted an hour-long chat with executives. The “Open Kitchen call” sought to connect quick-service corporations “with everyone from marketing folks to consumers.” Because of the app’s “conversational feel,” experts believe that the platform it will allow for users and brands to “develop a more personal relationship that can’t necessarily be achieved on other social media platforms.” (Marketing Dive)