#PullUpOrShutUp challenge founder Sharon Chuter is back with the Make It Black campaign. Following the success of last summer’s Pull Up For Change campaign, founder Sharon Chuter teamed up with Ulta Beauty to launch a Make it Black campaign to “redefine what it means to be Black.” Beauty brands Biogeo, Colourpop, Dragun Beauty, Flower Beauty, Maybelline, Morphe, NYX Professional Makeup, Pur, and Chuter’s Uoma Beauty will repackage their most popular products in black and sell them exclusively through Ulta as well as their own sites and a special “Make it Black” site. The gross profits from sales will go toward the Pull Up for Change Impact Fund, which provides money to Black-owned businesses and emerging Black founders. People also have the option to donate directly to the fund in lieu of purchases. (Glossy, Retail Dive)
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