Quarantined consumers are turning to bright-colored clothing to make them happy. Net-a-Porter’s spring/summer 2021 trend report noted a growing emphasis on “joyful dressing”—meaning bright-colored clothes and “cheerful prints.” The luxury retailer bought more than 3,000 bright-colored dresses from brands like Tove, Roksana, and Christopher John Rogers, and cited that the brands “captured escapism through color, texture and prints such as tie dye and paisley.” An Edited “called out” the trend of “bright neon colors” in fashion citing that the spring/fashion collections of Versace, Balmain, Jason Wu, and Stella McCartney “heavily featured dayglow colors and bright psychedelic patterns.” Overall, these ideas of escapism and joyful optimism were “common refrains among fashion brands and retailers last year as many tried to position their clothes as a way to “alleviate the COVID blues.” We noted last month that bold, colorful attire at the inauguration captivated young consumers, and that they’re looking for fashion that feels bright and hopeful. (Glossy)
