| The NFL is teaming up with TikTok and Miley Cyrus for a tailgate event ahead of an “unusual Super Bowl” season. The football league has tapped Miley Cyrus to headline a “tailgate experience” ahead of Super Bowl LV on February 7. It will broadcasted live on a two-hour stream on TikTok, which will also feature exclusive video content. The league is inviting 7,500 vaccinated healthcare workers to attend the game and the event, which are taking place in Tampa Bay, Florida this year, while homebound viewers can tune it at the NFL’s official TikTok. The event will also feature appearances from popular TikTokers and a few surprise musical guests along with gameday cooking segments. (Marketing Dive) |
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