Lexus designed a car made for gamers with help of Twitch users. 

Lexus designed a car made for gamers with help of Twitch users. As part of their “All In” marketing campaign, Lexus tapped the Twitch community to create a “customized version” of their 2021 IS sedan “designed by and for gamers.” Twitch streamer and gamer Fusile (who has 689K followers) hosted a two-hour livestream on the platform allowing nearly 23K viewers use a poll function to vote on the interior and exterior features of the car including gaming consoles, a 3D printed-controller, monitors, lighting, drinks, and a car wrap. The car company will use the results to customize a full-size car, and another livestream is expected to take place next month to reveal the completed design. Young consumers have become more invested  in automobiles during the pandemic, and the collaboration between Lexus and Twitch is the first time a car brand has ever enlisted gamers to customize a vehicle. (Marketing Dive)