Young viewers are spending as much time watching online videos on platforms like YouTube as they are TV shows and movies. According to a Hub Research study, viewers 12-24-year-olds watch an estimated 11.4 hours of non-TV online videos per week, while they consume about 11.8 hours of traditional TV content. Meanwhile, older Millennials (25-34-year-olds) still watch roughly seven hours more TV and movie content than online videos a week. Across all age groups, YouTube is the top online platform, but 12-24-year-olds are far more likely than older viewers to watch content on Instagram, Snapchat, and TikTok. YPulse’s Media Consumption report found that 57% of young people watch videos on social media every week. (Cord Cutters News)
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