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Mtn Dew opened a “direct-to-gamer” online store full of drinks and loyalty rewards. 

Dec 22 2020

Mtn Dew opened a “direct-to-gamer” online store full of drinks and loyalty rewards. This month, PepsiCo’s Mtn Dew Game Fuel debuted an online store full of their soft drinks aimed at video game players and lovers, creating a direct-to-consumer channel for all their products targeting this audience. To celebrate its launch, the brand is running a contest to give away a PlayStation 5 console as well as a copy of Call of Duty: Black Ops Cold War for fans who register on GameFuel.com for their Victory Pass Rewards loyalty program. Every time a rewards member buys cases of their Game Fuel beverages for free delivery, they’ll be able to unlock exclusive digital content, discount codes, and access to limited edition merch. But the site will also allow the brand to “collect first-party data on younger consumers who are interested in gaming and esports.” (Marketing Dive)