Forever 21 is coming to JCPenney. As the department store revamps its merchandising to appeal to young shoppers, JCPenney is bringing Forever 21 on board. Forever 21 will launch merchandise in 100 U.S. JCPenney stores and online, bringing shirts and tops, dresses, pants, coats, jackets, and outfits playing on trending designs (think velvet, florals, etc.) to the department store. JCPenney’s chief merchandising officer notes, “The addition of this brand to our portfolio rounds out our Young Minded assortment and brings an exciting new element of in-the-moment fashion.” YPulse research shows Forever 21 is one of Gen Z’s favorite places to shop. (Sourcing Journal)
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