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Quarantines “rejuvenated” people’s obsession with skincare. 2020 changed young consumers’ relationship with makeup and intensified their focus on skincare, with YPulse’s beauty and personal care report finding that 51% of 13-39-year-old females purchased beauty and skincare products during COVID. For many, “quarantine skincare” started out as a hobby since the “stay-home status” allowed them to “take that time to get that care in.” It also had practical benefits—like addressing “maskne” during the summer. But it’s now become a bigger part of their lives, and “a lighthouse for normalcy” or a way to mark the days that passed. (Seattle Met) |
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