Mtn Dew and Papa John’s are releasing a pizza-ordering gaming controller. 

Mtn Dew and Papa John’s are releasing a pizza-ordering gaming controller. Weird marketing isn’t going away anytime soon, and Mtn Dew and Papa John’s are helping to keep it going. The two brands teamed up to create a game controller with a button that allows gamers to instantly order their favorite pizza or Papadia sandwich without having to stop their gameplay. The console was introduced during a livestream event on YouTube, and will be available to gamers next year. “Novelty gaming gear” has become a trend of late, with Bud Light recently releasing a console/beer cooler. (Marketing Dive)