Triller is attracting beauty brands to the app (thanks in part to Snapchat.) Triller has been working to widen its range of beauty partners: In an unexpected move, “TikTok regular” E.l.f Cosmetics jumped on rival app Triller as “the first beauty brand” to launch a campaign on the app to debut their holiday album “e.l.f the hauls.” Meanwhile, NYX Cosmetics launched an AR lens and virtual shopping experience that will be available on both Triller and Snapchat. As part of their #NYXCosmetics21Drop campaign, the AR experience will promote new items for the brand’s 2021 beauty drop and allows customers to try-on makeup via the lens. As part of the campaign, they will host a livestreamed concert with a “yet-to-be-revealed musical artist” later this month. (Glossy, Marketing Dive)
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