YouTube, Instagram, and influencers are becoming more important tools in selling real estate. According to the National Association of Realtors, young consumers under 29-years-old are “most likely” to make home buying decisions based on advice from someone they trust—including their favorite influencers. As COVID slowed down the housing market in NYC and many of its young city dwellers moved out, developers are finding ways to keep their interest. Compass recently enlisted influencers like Summer Rayne Oakes (who has more than 213K followers) to style a condo unit in Brooklyn. She received a $5,000 budget to make the 447-square-foot studio listed at $499,000 to “make it pop and set a vibe” for prospective buyers. One agency reported that a partnership with fashion influencers resulted in a 500% increase to their website visits. (Inman)
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