Online shopping boomed for Black Friday. In-store shopping might’ve dropped this year (analysts at Morgan Stanley estimated that retailers’ overall Black Friday sales fell 20% from last year), but online shopping was a hit during a year of lockdowns. According to Adobe Analytics, consumers spent $9 billion online on Friday—a 21.6% increase from last year and “the second-biggest figure for online retailers ever.” Online sales also rose to $23.5 billion during the four-day Thanksgiving-to-Sunday period—up 23% from last year. Meanwhile, ecommerce titan Amazon reports they’re having their “biggest holiday season to date” with sellers seeing over $4.8 billion in sales during those two days worldwide—a 60% increase over last year. YPulse found that more than half of young consumers plan to do most of their holiday shopping online. (NYTimes, The Verge)
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