New sports moments are “changing the game” for brands. 

New sports moments are “changing the game” for brands. With live sporting events cancelled this year, content consumption took a drastic turn. Sure, young fans still watch live sporting games and events, but they’re not as engaged and have embraced new ways to interact. Many are streaming and creating videos online, reading and sharing posts and articles, and getting involved in pre- and post-game analysis as well as rivalries and debates. This presents a chance for brands to “get in on the action” by meeting fans online. Another way for brands to help eager young sports fans is by making teams and athletes more active on social media. YPulse’s sports survey found that 83% of young sports fans agree “I would like to see more content from my favorite athletes off-the-court.” (Ad Age)