Bud Light has released a video game console that also keeps beers cold. Food and bev brands just can’t stop making merch—and many of their products are getting weirder. Bud Light is continuing the trend, and paying homage to the season of gaming releases, with the debut of their BL6 video game console. The device has 16 gigabytes of memory, six games including Tekken 7 and Soulcalibur VI, as well as a built-in Asus projector. But the console’s most standout feature is that it’s shaped like a six-pack of beers with “two built-in koozies to keep drinks cold.” The device is being auctioned off on the brand’s beer gear site with proceeds going toward the National Restaurant Association’s “Change on the Menu” program. (The Verge, Marketing Dive)
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