Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

As traditional brew sales decline, once-mocked nonalcoholic beer is having a renaissance. 

Nov 16 2020

As traditional brew sales decline, once-mocked nonalcoholic beer is having a renaissance. Last year, we told you how some young are taking a shift toward sobriety, and it still seems to be a lifestyle some are choosing during COVID. In fact, YPulse found that the number of 21-39-year-olds who say they never drink alcohol has increased between 2019 and 2020. According to marketing research firm IRI, the nonalcoholic beer market remains “outsized” compared to the $43 billion in retail sales racked up across the total beer category. For the latest 52 weeks ending at the start of November, nonalcoholic beer sales rose 38% compared to last year. Heineken, which saw dominance in the nonalcoholic space soar with “the successful introduction” of Heineken 0.0 in 2017, accounted for $51.7 million, or 29% of sales, followed by O’Doul’s with roughly 25% and Busch NA at 17%. (Food Dive)