As traditional brew sales decline, once-mocked nonalcoholic beer is having a renaissance. 

As traditional brew sales decline, once-mocked nonalcoholic beer is having a renaissance. Last year, we told you how some young are taking a shift toward sobriety, and it still seems to be a lifestyle some are choosing during COVID. In fact, YPulse found that the number of 21-39-year-olds who say they never drink alcohol has increased between 2019 and 2020. According to marketing research firm IRI, the nonalcoholic beer market remains “outsized” compared to the $43 billion in retail sales racked up across the total beer category. For the latest 52 weeks ending at the start of November, nonalcoholic beer sales rose 38% compared to last year. Heineken, which saw dominance in the nonalcoholic space soar with “the successful introduction” of Heineken 0.0 in 2017, accounted for $51.7 million, or 29% of sales, followed by O’Doul’s with roughly 25% and Busch NA at 17%. (Food Dive)