HBO is launching an AR wellness app to promote their His Dark Materials series. In a continued effort to support young people’s mental health and capitalize on the mental wellness entertainment trend, HBO is releasing an AR app to immerse fans into the world of hit fantasy series His Dark Materials. The app will feature a series of wellness activities and content inspired by the show where each character has an “animal-like manifestation of their soul” called a “daemon.” Users will be prompted to complete a personality quiz to get matched with a daemon. From there, they can tell their daemon how they feel to receive recommendations for personalized wellness activities like getting exercise or other self-care routines like having alone time, watching a movie, or calling a friend. Daily habits, hobbies, and challenges are “part of progression through an in-app journey” that improves overall health and happiness of the daemon. (Mobile Marketer)
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