Snacking has been a “lifeline” for quarantined young consumers. According to Mondelez International’s State of Snacking report, 88% of adults are snacking more or the same than they were pre-pandemic. Seventy percent of Millennials, and 67% of those working from home during COVID, reported having a preference for snacking over meals, and more than half (53%) of consumers are buying nostalgic childhood brands. At the same time, 64% of adults are relying on snacks to nourish their body, mind and soul, while 56% are seeking options that are immunity boosting. YPulse’s Comfort in the Kitchen trend report found that snacking has gotten a major boost in quarantine with 46% of 13-39-year-olds eating a nighttime snack during a typical weekday, and many young consumers skipping full meals to snack instead. (Food Dive)
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