Gen Z and Millennial research, trends, and insights
COVID has undoubtedly altered young consumers’ relationship with food. More time spent at home has led to more cooking than ever and has shifted the grocery shopping experience into an essential trip. But what they eat has also changed, as two generations known for their healthier dining choices suddenly altered their diets to cope with the pandemic, and their new routines.
Our Comfort in the Kitchen trend research explores all of this and more, looking at the major shifts and the impact that the pandemic has had on their eating habits, culinary activities, and grocery shopping.
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Report length: 35 pages
Based on a survey of 1000 13-39-year-olds in the U.S., fielded September 2020
Additional survey content for Pro users: kitchen tool ownership, frequency of cooking versus food ordering, food-related media consumption, dining out and food ordering behavior