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Oreo and Abercrombie & Fitch are celebrating LGBTQ+ History Month. LGBTQ rights is one of the top social causes that are important to young people—and they’re looking for brands to act as allies in a real way. To honor LGBTQ+ History Month, Oreo is teaming up with PFLAG to celebrate LGBQT+ kids and their parents by building on their #ProudParent platform to debut the film Proud Parent as wall as launching limited edition rainbow cookies to reward “acts of allyship.” Meanwhile, Abercrombie & Fitch is streaming “A&F Conversations x Megan Rapinoe,” a seven-part miniseries on Instagram’s IGTV platform that will address mental health and wellness in the LGBTQ community on Instagram’s IGTV platform. In it, the soccer star will host discussions between the brand’s “Fierce Family” of diverse influencers and activists. (Forbes, Mobile Marketer) |
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