Calvin Klein’s new campaign is bringing real young voters to the forefront. As brands continue to encourage young people to vote through selling merch and setting up registration booths, Calvin Klein is highlighting real young voters in their newest campaign. Their CK One brand’s the “one future #ckone” campaign enlisted 18-24-year-olds from across the country to not only promote jeans and underwear, but to showcase their hometowns, thoughts about the election, and how its outcome will impact the future. (NYLON, PAPER Magazine)
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