Young viewers’ demand for diversity in TV shows is exceeding studios’ supply. YPulse’s TV & entertainment research shows that 77% of young consumers believe shows and movies should star non-white actors and actresses, and according to a CAA report, audience demand for diverse TV shows rose 113% from 2017 to 2019. The level of demand for shows with diverse casts was 17 times greater than the demand for the average TV show in the U.S.— and Hollywood has been trying to keep up. The number of new TV shows with at least 40% people of color in the U.S. surpassed non-diverse titles for the first time last year, increasing to 71—up from 50 shows in 2017. HBO’s Zendaya-led Euphoria and Hulu’s grown-ish were among the new series that were in high demand last year. (LATimes)
