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Young people are desperately looking for partners to weather the pandemic with. YPulse found that 14% of 18-24-year-olds are using dating apps more during this time, and as lockdowns continue, cooped up young people are “more likely to couple up” and lowering standards to find a potential partner. Match Group, which owns Tinder, OKCupid, Match.com, Hinge, and Plenty of Fish, reported that messages were up 30-40% across most of their apps compared to last year. According to Hinge, users are being more realistic about what they’re looking for, with 69% saying they are “thinking more about who they’re really looking for” and 50% reporting they are “no longer chasing are people who aren’t interested in them.” The biggest increase in activity was recorded on Tinder and came from “female users under the age of 30, with daily average swipes increasing by 37%.” (NYTimes) |
