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Most young shoppers will be doing their holiday shopping online.

Oct 07 2020

Most young shoppers will be doing their holiday shopping online. YPulse’s exclusive holiday retail research (which we’ll be sharing in our upcoming Holiday Plans Unwrapped webinar) found that 53% of 13-39-year-olds are planning to do most or all of their shopping online this year. According to an Accenture survey, 75% of consumers will do at least some of their shopping online—up from 65% last year, while 43% plan to shop exclusively online. Even as retailers ramp up their curbside and contactless pickup options, 77% of respondents still reported wanting to make their purchases from home. However, 62% say that booking a time to shop in-person would likely inspire them to physically return to a shop. The study also found that 76% want retailers to close on Thanksgiving. (ZDnetChain Store Age)