Starting a rosé brand is something of a trend among male celebrities. Millennials are still drinking wine and according to The Wine Economist, rosé consumption is highest among 25-34-year-olds. Lately, there’s been an uptick of male celebrities and influencers launching their own brands to reach them. A few years ago, Josh Ostrovsky started BABE Wine, The Bachelor’s Colton Underwood released 65 Roses Rosé last year, and rapper Post Malone debuted Maison No. 9 over the summer—selling 50,000 bottles in two days. Oh, John Legend and Brad Pitt have their own brands too. According to drink experts, many of these brands have nailed how younger consumers view the pink drink: “Predicated more on lifestyle than on taste, and one that evokes a glamorous, faintly exotic association.” (Business Insider)
