NTWRK is bringing livestream shopping to a new generation of young shoppers. From shoppable shows to livestream shopping, mobile-first marketplace NTWRK is looking to bring innovative shopping experiences to young consumers by “emphasizing content and featuring talent that appeals to the streetwear community.” Now, the company has over one million users and their total monthly audience has reached 10 million. With 90% of their revenue coming from transactions on the platform, registering new users has become a “top priority.” During the pandemic, 85% of the viewers of the company’s shows were 18-34-years-old and they were shopping more than ever: Sales doubled between March to April. (Digiday)
