A new program is teaching influencers to speak up about mental health.Throughout the pandemic, brands have taken the initiative to support young consumers’ mental health, and influencers are being encouraged to talk about the issue. HBO, Active Minds, and Kindred collaborated for a course that “destigmatizes talking about issues like anxiety, depression, and suicide.” It offers certification to content creators with goals to responsibly address mental health through sharing their own experiences, thoughtfully responding to commenters, posting resources, and using appropriate language. During a digital gathering over the summer, one hundred influencers reached 110 million users across social platforms like Twitter, Instagram, and TikTok. YPulse’s influencers & celebrities report found that 64% of 13-39-year-olds believe celebrities have a responsibility to share their views about issues and causes with their followers. (Mashable)
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