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Michelob Ultra is hiring a “chief exploration officer” to visit national parks. YPulse’s recent travel report found that a majority of young travelers are interested in going on roadtrips during the pandemic. Now, the beer brand is tapping into the desire, creating a CEO (Chief Exploration Officer) position while simultaneously providing job support and offering a six month salary of $50,000 to one lucky candidate who’s been missing the great outdoors. The role will involve traveling across the country to different national parks as a part of the brand’s partnership with the National Parks Foundation. The company will be providing a van, gas money, and beer, while the winner will “document their journey” for Michelob Ultra’s social media. (Marketing Dive) |
