Domino’s early “touchless transactions” has helped them thrive during COVID. When COVID hit, many brands were unprepared, but Domino’s was able to quickly pivot thanks to the new contactless service they were already testing pre-pandemic. The new tool allows “time-pressed customers” to pick up orders without entering the store: customers simply check-in using the Domino’s app and an employee drops the pie off in the trunk of their car. The brand’s sales and stock price have reportedly surged thanks to the innovation. Aside from the “Carside” pickup feature, Domino’s introduced innovations like GPS order tracking, a “pizza pedestal” for drivers to place a pie without touching customers, and they are currently developing delivery e-bikes and driverless vehicles. (WSJ)
