Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

As online shopping gains traction during the pandemic, QVC is trying to stay relevant with young consumers. 

Sep 02 2020

As online shopping gains traction during the pandemic, QVC is trying to stay relevant with young consumers. During the COVID era, social shopping is more popular than ever and livestreaming has become a “lifeline” to the outside world. YouTube, Facebook, Amazon, and Shopify have all launched live shopping features and “QVC-style content” like PopShop Live, CommentSold, and Moda Operandi, while NTWRK is aiming to be the “QVC of Gen Z.” But what about the actual QVC? The shopping network is trying to beat the newfound competition and copycats through partnerships and new features. After all, they were one of the first companies to simulcast on Facebook Live and were an early beta partner for the new live shopping tool, and now they’re testing a new tool as a part of their weekly #MakeupMonday series. They’re also joining platforms like YouTube (a recent collaboration with Estée Lauder received 1.3 million minutes viewed), iTunes, Pinterest, and even TikTok. (Vogue Business)