Lunchables created a back to school hotline to help families navigate the challenging new school year. The Kraft Heinz’s Oscar Mayer brand created 1-877-BTS-RULZ, an interactive hotline for families and students to dial in and learn about personal safety procedures as kids start heading back to school during the pandemic. The hotline features a choose-your-own-adventure audio experience featuring the brand’s characters: Platy the platypus and Jackie the rabbit. After choosing between a music or art class, callers will be led through a journey full of “twists and turns” while learning about school rules, washing hands, wearing face masks, and social distancing. (Business Wire, Marketing Dive)
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