NEW GEN Z 101: Unlock & Outlast Microtrends

Outdoor parties and canned cocktails are trending (thanks to the pandemic). 

Aug 27 2020

Outdoor parties and canned cocktails are trending (thanks to the pandemic). We told you how quarantined young consumers have fueled the alcohol industry during COVID, and our summer plans report found that 58% of 13-39-year-olds plan to spend as much time as they can outdoors. According to a Bacardi survey, 90% of cocktail drinkers have changed their drinking patterns because of the pandemic with many of them moving the party to “the nearest green space.” Leading the way for summertime leisure activities include barbeques and picnics at 38% and 28%. A third of respondents say they no longer felt comfortable sitting inside a venue to drink and socialize. Thirty-five percent of respondents said they’d prefer creating their own “outdoor drinking experiences” compared to the 21% who said they would visit bars or restaurants with outdoor seating.(Adweek)