Disney, Hilton, and Southwest Airlines are targeting young travelers via Pinterest. YPulse’s recent travel report found that 45% of 13-39-year-olds cancelled travel or a trip this summer. To reach those quarantined young travelers, Disney, Hilton, Southwest Airlines, Accor and California’s tourism board have developed branded content and campaigns on Pinterest to promote trips that are mindful of health and safety recommendations and content around “dream vacations.” According to Pinterest, searches for “RV camping trips” jumped nearly 1,300% last June compared to last year, while searches for “road trips routes” surged almost 250%, “vacation spots” saw more than a 170% increase, and searches for “cross country road trip,” “national parks,” and “lake weekend” saw increases as well. (Marketing Dive)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
