And Lay’s is launching a “flavor trip” campaign to reach “travel-starved” young people. 

And Lay’s is launching a “flavor trip” campaign to reach “travel-starved” young people. To give users on social media the opportunity to win potato chip flavors from other countries, the snack brand is unveiling a “Lay’s Flavor Trip” promotion on their social channels. To participate, Lay’s is asking followers to respond to their posts which asks which country they want to visit and for the chance to win chips that are usually only available in other countries. Winners will be able to taste the foreign flavors of beer and bratwurst from Germany, tzatziki from Greece, lime and sea salt from Mexico, or Thai basil chili from Thailand. (Mobile Marketer)