Activision is integrating AI-powered ads in Call of Duty League content. It isn’t just the music industry tapping into artificial intelligence. We told you how the future of marketing is inside video games, and Activision Blizzard is the latest gaming company experimenting with putting advertising into games. The platform is using cloud-based AI technology in its Call of Duty League to integrate “non-intrusive ads” into livestreamed and recorded sports and esports events. YPulse research has found that esports fans and gamers are open to brand participation. (Mobile Marketer)
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