Competitive video gaming is well on its way to moving from niche to mainstream, as more Millennials & Gen Z take interest and take part in the growing trend. Esports has levelled up from its roots in streaming, and in recent years proven its power to draw in viewers as more major networks air gaming competitions and content. Ninety-seven percent of 13-35-year-olds who watch esports told us they think competitive video gaming is getting more popular with people their age, and brands have noticed. The industry is expected to rake in $1.1 billion in 2019, making it a potential marketing goldmine. We’re exploring why and how esports has captured the attention of young viewers and the brands trying to reach them, and dives into the opportunities available to creatively move into the space.