NowThis is launching a new brand to reach Millennial parents and their kids. Group Nine Media’s Millennial-focused video brand NowThis has created “NowThis Kids,” a new brand for their kids 6-11-years-old that will be focused on social issues. The initial launch of the brand will include a YouTube channel, newsletter, and short podcast featuring “uplifting stories.” And an interview series hosted by 13-year-old activist Naomi Wandler will focus on how young people are helping their communities during the pandemic. Cheerios has signed on as an exclusive sponsor of the brand, with a segment that gives parents tips on how kids can help their communities. (Axios, Mobile Marketer)
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