NEW GEN Z 101: Unlock & Outlast Microtrends

Gen Z is organizing to support the USPS with fancams, memes, and merch shopping. 

Aug 20 2020

Gen Z is organizing to support the USPS with fancams, memes, and merch shopping. While the United States Postal Service faces a financial crisis, they’ve recently experienced “significantly higher stamp sales” on their ecommerce site. The spike in sales is attributed to the combination of news articles and trending hashtags like #SaveUSPS and #SaveThePostOffice, which have garnered millions of views. According to Google Trends, searches for “USPS merch” has been up 900% in the last month—and Gen Z is being credited for the boost. TikTok and Twitter users have been creating “hype” for the merch store as well as general awareness through fancams and memes. Much of their merch, including a crop top, has sold out thanks to these activist efforts. (WWD, Dazed, Insider)