E.l.f Cosmetics is launching a reality show—on TikTok. 

E.l.f Cosmetics is launching a reality show—on TikTok. The makeup brand, which has had several successful viral campaigns on the app, is debuting their own reality competition show “Eyes. Lips. Famous.” through their @elfyeah TikTok account. The brand is looking for brand ambassadors, asking TikTok users to create videos that explain why they should be selected to win a $5,000 sponsorship contract and appear on the show. The videos will be judged by popular influencers Avani Gregg, Madi Monroe, and Seth O’Brien, and they will announce three winners in a TikTok duet. The chosen winners will then attend a virtual “beauty camp” with the creators as well as other beauty experts, and ask viewers to participate in weekly challenges. (Business Wire, Mobile Marketer)