TikTok creators are scrambling to “diversify their social media presence.”

TikTok creators are scrambling to “diversify their social media presence.” Sure, some of TikTok’s biggest stars don’t have to worry about finding work if the app were to be officially banned in the U.S.—but not everyone has built followings across multiple platforms. For years, digital brand agencies like The Network Effect have advised influencers not to “put all their energy into a single platform if they want lasting careers”—but many young creators are finding diversification difficult, forcing users to realize just how “fleeting influence can be.” However, the good news is that short-form video is “here to stay” and several other short-form apps have cropped up that are willing to work and collaborate with seasoned creators. (THR)